For an industry increasingly obsessed with what comes next, @depescemode has spent an unusual amount of time thinking about exactly that.
Pesce is the founder of @thisisrange, the independent forecasting and consulting agency focused on the intersection of outdoor, active, design and culture. Over more than two decades, she has watched outdoor move from a relatively insular performance category into something considerably harder to define: fashion reference, cultural identity, urban uniform, recreational infrastructure and, increasingly, a way of thinking about how we live. RANGE itself operates across trend and color forecasting, product development, consumer insights and brand strategy, working with companies across the outdoor and lifestyle industries.
In this episode of WeekEnds WeekDays, Pesce joined WeekEnds co-founders Derek Siegel and Mateo Moreno to talk about what happens next.
The conversation started with trends. It ended somewhere much bigger.
Pesce sees outdoor becoming a collection of overlapping archetypes rather than a singular identity.
That shift has opened the category to more people, more aesthetics and more interpretations of what spending time outside can look like.
Because if Pesce is right, one of the most consequential shifts happening in outdoor isn't another shoe, silhouette or aesthetic. It's the movement from outdoor as recreation toward outdoor as capability.
Discover how outdoor trends are reshaping our understanding of what it means to be 'outdoorsy' and the impact of social media on outdoor brands.
In this episode we discuss: prepper culture, what is trend forecasting, the definition of "outdoor", why small brands have an advantage, why AI makes human taste more valuable, what comes after gorpcore, and more.